Abandoned Cart Recovery

Overview

Abandoned Cart Recovery automatically emails customers who added items to their cart but did not complete checkout. Instead of a single reminder, it sends a 3-step email drip, and the final message can carry a real, one-time discount code to bring shoppers back.

Enabling Abandoned Cart Recovery

1. Go to Admin → Apps → Abandoned Cart Recovery
2. Toggle Enable abandoned cart recovery to on
3. Save

Requirements

• Email must be configured — Go to Settings → Email and connect your email provider before recovery emails can be sent
• Customer email must be known — The customer must have entered their email during checkout or be a registered account holder

The 3-Step Drip

Once a cart is marked abandoned, Cartly sends up to three emails, spaced out over a few days:

1. Step 1 — a first reminder shortly after the cart is abandoned
2. Step 2 — a follow-up nudge about a day later
3. Step 3 — a final message that can include a discount incentive

Before each step is sent, Cartly checks whether the cart is still abandoned. If the shopper already completed checkout or the cart was cleared, the remaining steps are skipped automatically — nobody gets a reminder for an order they already placed.

Adding a Discount Incentive

Turn on Enable incentive to have the final drip email carry a real, one-time discount code — a percentage or fixed amount off, with an optional minimum cart value and expiry window, all configurable from the same settings page. The code is minted specifically for that shopper's cart and behaves exactly like any other Cartly discount: once it's redeemed, you'll see its status change to Used up on the Discounts page. The incentive is off by default — installing the app never hands out discounts on its own.

Avoiding Over-Messaging

Each abandoned cart runs through the drip at most once. A shopper who recovers their cart, places an order, or unsubscribes from marketing emails is excluded from any remaining steps, so recovery emails stay useful instead of becoming spam.

Monitoring Recovery

Recovery activity is visible in the Analytics → Conversion Funnel. Recovered carts count as completed checkout events, improving your funnel conversion rate.

Notes

• The recovery link in every drip email restores the exact cart contents
• Customers who have unsubscribed from marketing emails are excluded from the drip
• To customize the wording of each drip email, go to Admin → Settings → Email Templates