Connecting Google Analytics to your store

What It Does

The Google Analytics app brings your Google Analytics 4 (GA4) traffic data into your Cartly admin — daily sessions, active users, and new users, plus Top channels and Top landing pages — shown as a clearly-labeled second section on your Analytics page, right beside your Cartly orders and funnel. The two are never merged: your Google Analytics numbers and Cartly's own numbers each stay honest about where they came from.

Connecting Your Account

1. Go to the App Store and install Google Analytics.
2. Open the app's settings page and copy the Cartly service-account email shown there.
3. In Google Analytics, go to Admin → Property Access Management and add that email as a Viewer on your GA4 property.
4. Back in Google Analytics, go to Admin → Property details and copy your numeric Property ID.
5. Paste the Property ID into the Cartly app and click Test Connection.

There's nothing to install or configure on the Google side beyond granting Viewer access — Cartly reads your property through a single platform-level service account, so no developer work or GA4 API key is needed.

Seeing Your Data

Once connected, go to Admin → Analytics to see your Google Analytics section. Data can take a few hours to appear after you first connect, and GA4 itself has a normal processing delay of 24–48 hours before the newest days are complete — this is how Google Analytics works everywhere, not a Cartly limitation.

Notes

• Google Analytics data is shown separately from — and is never merged with — your Cartly order and funnel analytics, since the two measure traffic differently (cookie consent, ad blockers, and attribution models all differ between systems).
• Only one GA4 property can be connected per store.
• If the Google Analytics app doesn't appear in your App Store, this feature isn't available for your store yet.